Rush Bus Centres Limited ("Rush Bus Centres," "we," "us," or "our") is committed to maintaining the accuracy, security, and privacy of your personal information in accordance with applicable Canadian privacy laws. Protecting your private information is our priority and we are committed to safeguarding your privacy online. We follow the Personal Information Protection and Electronic Documents Act’s (PIPEDA) 10 principles: accountability, identifying purposes, consent, limiting collection, limiting use/disclosure/retention, accuracy, safeguards, openness, individual access, and challenging compliance. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.
Personal Information We Collect
We collect personal information that is necessary for our business activities. "Personal Information" is any information about an identifiable individual.
In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:
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Categories of Personal Information |
Types of Personal Information Collected |
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A. Identifiers |
Name, telephone number, postal address, e-mail address, social insurance number, date of birth, account name, IP address, visitor ID, or other information you voluntarily provide to initiate a purchase transaction or to opt in to receiving future communications from us. |
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B. Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, physical characteristics or description, address, telephone number, passport number, driver's license or non-driver photo identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. |
Name, address, telephone number, physical address, postal code, email address, company name, credit card number, income, or other financial information you may provide to obtain a quote or complete a purchase transaction. |
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C. Commercial information |
Housing information, products or services purchased, and purchasing and consuming histories or tendencies. |
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D. Internet or other similar network activity |
Type and version of browser, service provider, device identification information, any search engine or other referring site you may have used to locate our website, and information regarding your interaction with the website, application, or advertisements. |
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E. Geolocation data. |
Signals from your device that allow us to determine your location, with reasonable precision. |
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F. Professional or employment-related information. |
Occupation, name of employer, employment status, employment history, or business email address. |
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G. Inferences drawn from other Personal Information. |
Information regarding your interaction with the website, application, or advertisements; browsing history |
How Your Personal Information Is Collected
Information You Provide: We collect information you voluntarily provide when you purchase a vehicle, request service, request a unit price quote, submit an online unit order, apply for credit, use the digital retailing tool to calculate your estimated monthly payment, or contact us. This may include your name, address, email, telephone number, driver’s license number, and financial information (such as credit card details).
Social Insurance Numbers (SIN): We generally do not collect your SIN unless legally required (e.g., for certain tax reporting purposes) or with your explicit consent for credit verification where other identification is insufficient.
Automated Collection: When you visit our website, we may collect technical information such as your IP address, device type, and browsing history using cookies and similar technologies to improve your user experience and for security purposes. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
Purposes of Collection and Use
We collect and use your Personal Information for one or more of the following purposes, for all purposes disclosed by us when we collect it, or as otherwise set forth in PIPEDA:
Transactional: To complete purchases, process payments, and deliver vehicles, parts, or services.
Customer Service: To manage your account, respond to inquiries, assist you in locating a dealer or unit near you, and provide warranty or recall support.
Financing: To process credit applications and facilitate leasing or financing arrangements (including verifying creditworthiness).
Marketing & Communications: To send you newsletters, promotions, information about other products and services, contests, surveys, and event invitations (subject to your right to opt-out).
Website Security & Debugging: To detect security incidents, protect against malicious activity, debug errors in our systems, and ensure our website functions correctly.
Analytics & Improvement: To analyze trends, administer the website, and gather broad demographic information to improve our digital offerings.
OEM Reporting: To share necessary data with Original Equipment Manufacturers (OEMs) for warranty registration, safety recalls, and dealer performance analysis.
Legal Compliance: To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
If you do not provide what we ask for, it may delay or prevent us from providing products and/or services to you.
Consent
We obtain your consent to collect, use, or disclose your Personal Information. Consent may be express (e.g., signing a form or checking a box) or implied (e.g., providing your address for a delivery).
Withdrawal of Consent: You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Please contact our Privacy Officer at the information below to do so. Note that withdrawing consent may affect our ability to provide certain services to you.
Consent to Communications: By providing your mobile phone number, you consent to receive text messages (SMS) from us regarding your service appointments, order status, or financing updates. Standard message and data rates may apply. You may opt-out of receiving text messages at any time by replying "STOP" or contacting us directly.
Who We Share Your Personal Information With
We do not sell your Personal Information. We may share your information with:
Service Providers: Third parties who perform services on our behalf (e.g., payment processors, IT support, marketing agencies) and third parties approved by you. These third parties should protect your information and use it only for the purposes we specify. However, we use Google Maps API(s) for geolocation services, which is subject to the Google Privacy Policy.
Affiliates: Our parent company and other affiliates for administrative and operational purposes.
OEMs: Manufacturers of the trucks and parts we sell (e.g., for warranty registration and safety recalls).
Legal Compliance: If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your Personal Information, without notice, to comply with the law, protect and defend the rights or property of our company, or act under exigent circumstances to protect the personal safety of users of our website, or the public.
Safeguards and Retention
We retain Personal Information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.
We apply administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including role-based access controls, encryption in transit and at rest for payment and account data, logging and monitoring, secure development and vulnerability management, and employee training. We do not collect sensitive Personal Information in online forms you may voluntarily complete to indicate your interest in a unit or service. The computers and servers in which we store Personal Information are kept in a secure environment.
Your Privacy Rights
Subject to applicable laws, you have the following rights regarding your Personal Information:
Access and Correction: You may request access to your Personal Information and ask us to correct any inaccuracies.
Withdrawal of Consent: You may withdraw your consent at any time, subject to legal or contractual restrictions.
Data Portability (Quebec Residents): You have the right to request a copy of your computerized Personal Information in a structured and commonly used technological format (e.g., CSV or PDF).
De-indexation: In certain circumstances, you may have the right to request that we stop disseminating your Personal Information or de-index any hyperlink attached to your name.
To exercise these rights, please submit a written request to our Privacy Officer. We will respond within 30 days.
Cookies and Digital Tracking
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). Our website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies and similar technologies for (i) site performance, (ii) analytics, and (iii) interest-based advertising across sites. We present a banner the first time you visit that explains each purpose, the third parties involved, and lets you accept, reject, or fine-tune settings. You can change your choices at any time under “Cookie Settings.” If you disable advertising cookies, we will stop using data for targeted ads on our sites and will honour browser-based opt-out signals where applicable. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see the How to Exercise Your Rights and Contact Information section below.
Web Beacons. Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Notice to Quebec Residents regarding "Profiling": We may use technologies (such as Google Analytics or advertising pixels) that "profile" users by collecting information about your preferences, interests, and browsing behavior.
Default Settings: By default, these profiling tools are deactivated for visitors identified as coming from Quebec until you expressly opt-in via our cookie banner.
Management: You can activate or deactivate these tools at any time through the following link: https://tools.google.com/dlpage/gaoptout.
Social Media Interactions
We may use plugins from social media platforms (such as Facebook, LinkedIn, or X). If you interact with these plugins, your information may be shared with those platforms. We recommend reviewing their respective privacy policies to understand how they manage your data.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the How to Exercise Your Rights and Contact Information section below.
Cross-Border Transfers
We may transfer Personal Information to service providers and affiliated entities located outside your province and outside Canada (including in the United States) for the purposes described in this Policy. When we do, we use contractual and other measures to provide a comparable level of protection and we remain responsible for your information. Some foreign jurisdictions may have different privacy or access laws; as a result, Personal Information may be accessible to law enforcement and national security authorities in those jurisdictions. To learn more or to ask questions about cross-border transfers, contact our Privacy Officer.
Access to Third Party Websites
This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.
Children Under Thirteen
We believe that it is especially important to protect children's privacy online. We do not knowingly collect Personal Information from children under the age of thirteen, regardless of the source. Nor do we knowingly share with any third party for any purpose whatsoever Personal Information from website visitors younger than sixteen years of age. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
Updates to this Privacy Policy
We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, and in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of our website following an update to the Privacy Policy indicates your agreement to the same.
How to Exercise Your Rights and Contact Information
We are responsible for Personal Information under our control. We have designated a Privacy Officer (who also serves as the "Person in Charge of the Protection of Personal Information" for purposes of Quebec Law 25). This individual is accountable for our compliance with this Policy and applicable privacy legislation.
Contact: Privacy Officer, Rush Bus Centres Limited
Email: CCPA@RushEnterprises.com
Mail: 542 Main Street Elgin, ON K0G 1E0
If your Personal Information changes (i.e., email address, mailing address), or if you wish to exercise your rights under this Policy, we will endeavor to correct, update, or remove your Personal Information from our records. Universal Opt-Out Mechanisms will be honored to opt you out of the collection of your Personal Information for targeted advertising purposes. If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described above, your choices and rights regarding such use, or wish to appeal a decision, please do not hesitate to contact us at CCPA@RushEnterprises.com or call us toll-free at 855-787-4223.
- If you contact us directly via email, please include the name of the dealership in your email.
- We may require that you provide us with certain information in order to verify your identity. We may ask you to provide:
- Enough information to identify you (e.g. your full name, email address and phone number)
- A description of what right you want to exercise and the information to which your request relates.
- You may also opt out of receiving promotional communications at any time by using the “unsubscribe” link in emails or “STOP” number in texts.
- To opt-out of the use of your Personal Information for targeted advertising purposes, you may update your preferences by visiting the “Your Privacy Choices” link in the website footer.
If we're not able to verify your identity or verify that the person making the request is the person about whom we collected the information, we are not obligated to make a data access or data portability disclosure.
Any Personal Information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.
Challenging Compliance
If you have questions or complaints about our privacy practices, please contact our Privacy Officer using the contact information provided above.
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada:
Website: www.priv.gc.ca
Toll-free: 1-800-282-1376
Last Updated: January 8, 2026
